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Why Develop a WordPress Web Solution?

The versatility and customizability of WordPress and its easy-to-use structure make it an outstanding solution for your website development. Here are some of the most significant advantages of using WordPress as your web solution:

Versatile Platform

It doesn’t matter what type of business you run; WordPress has a solution for you. The platform has the versatility to accommodate most website applications, simple or complex, and can be used for business websites, blogs, eCommerce, multilingual websites and much more.

SEO-Friendliness

The most beautiful website will not give you much value if nobody can find it. So Search Engine Optimization (SEO) is crucial for any website. WordPress uses high-quality code that Google likes and has many features allowing for efficient SEO. It makes it easy to use essential tags, meta headings and descriptions and add alt texts to images, making it a powerful tool to improve your SEO results.

High Level of Customization

WordPress has many plugins and themes that can customize your website to your needs. While these are great and easy to use even for novices, an experienced web design team can take these tools when building your website, fully take advantage of synergies, and create a robust framework for your content.

High Website Security

One of the biggest challenges of the digital age is website security. Hackers are more sophisticated than ever, and WordPress was built with this threat and security in mind. It has many advanced features such as password protection, SSL certificates and more, making it one of the most secure platforms. These plugins also are constantly updated to reflect advances in security to keep your website safe.

Websites Are Built with Mobile Users in Mind

Users browse the internet from a broader range of devices than ever, and a rapidly increasing number use their phones and tablets. This makes it crucial to ensure that your website will deliver an outstanding mobile experience. WordPress has many options to create an excellent responsive design that will make your website look good on any device.

Supports a Wide Range of Media Types

Most websites’ main content will be text to convey your products and services to your audience. But to increase the efficiency of your website, it is important to utilize different media types, such as audio, video and more. WordPress is equipped to handle pretty much any common media type you can throw at it, such as: – .jpg – .png – .gif – .pdf – .doc – .pptx – .mp3 – .m4a – .mp4 – .mov – .wmv – .avi

Easily Scalable as Your Business Grows

With your business growing over time, it is critical to have the flexibility to evolve your website with your needs. WordPress provides this scalability, allowing your website to grow with your business. The structure of WordPress allows for updates to your logo, colour scheme or branding without having to completely redo your whole website, giving you the flexibility to update without breaking the bank. This extends to editing your website’s navigation structure if you add a new service or product to your portfolio. Thanks to the plugins mentioned above, WordPress allows you to expand your website to include interactive features, eCommerce functions and more.

Software is Free and Open Source

WordPress uses open-source software. This means the source code is built by a collection of contributors so the community can continuously improve the software. This allows for constant expansions and updates to reflect new trends and advancements and stay ahead of security threats. And this doesn’t mean that it’s just amateurs trying to code; no, some of the best developers in the world contribute to this. What this means to you as a business is that your money goes into developing and customizing your website and not towards purchasing expensive software to do so.

Hear From Our Clients

Selecting Reliable SEO Services
for your business

Technical SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

On-Page SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

Off-Page SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

Best In Class WordPress Expertise

BTmarketing unites a wealth of WordPress experience and expertise under one roof to ensure your website has the functionality, design and responsiveness your business needs. While it is easy to create a website, it takes experienced WordPress experts to truly harness the full power of WordPress and its plugins to create a great website that fits your brand and business.

Responsible Responsive Design

One of the critical elements of a well-functioning website in the modern age is its responsiveness. With more and more users using their phones and tablets to browse the internet, ensuring that your website will give them the same great experience regardless of the device they are using to access it is vital. Responsive web design ensures that your site looks and works great on any screen size and orientation, and its goal is to avoid any unnecessary resizing, scrolling, zooming, or panning that can occur on websites that have not been optimized properly. Navigating these sites is often challenging, making it harder for potential customers to find the information they are searching for quickly. By properly implementing responsive web design, we ensure your website is fast, accessible and easy to navigate. This allows your customers to find all the information about your products and services and significantly increases their probability of contacting you. Superb usability also might encourage them to return to your website.

Mobile-First Approach

In its ever-evolving algorithms, Google is increasingly prioritizing websites to be optimized on mobile devices rather than desktops, making it crucial to have a website optimized for phones and tablets. This is achieved through the above-mentioned responsive design to ensure quick loading times, easy access, and navigability to create a great user experience.

Our Process

It all begins with research. A lot of research. Remember higher up when we mentioned that the results you get in Google are related to the search term or keyword you entered? This is what this research is about. Using the latest tools, we will carefully analyze your website and competition to identify which keywords you and your competitors rank for. We will also determine which relevant keywords have the highest search volume to drive traffic and qualified leads to your website. Through this process, we will compile a comprehensive list of the strongest keywords for your business, product or service.

Now that we have this list, it’s time to do something with it. Our SEO experts and strategists will now analyze your website and identify where and how to use these keywords on your pages to attract the ranking. This optimization can be achieved by updating existing content or creating new, fully optimized pages from scratch (we have people for that, too). Our experts will create a concise strategy and plan to execute the mission. Ultimately, the goal is to optimize your website based on the keywords we had identified as the most relevant and searched-for and draw users to your site by getting Google to crawl your content and see you rise in their search result rankings.

When Google crawls your website, meaning that a program of theirs collects data from the internet, it looks for keyword information. There are seven core types of information Google will look for: – Title Tags – Meta Descriptions – URL Structure – Header Tags – Image Tags – Keyword Density – Internal Links. Google’s crawler will evaluate all of these elements on a page level. It also will take information from the site level, such as the speed, mobile friendliness or problems like broken links, missing pages or other obstacles for the crawler to trip over. Each of these elements should contain these essential keywords for optimal optimization. Our strategy will touch upon each factor to build the foundation of your website’s SEO to guarantee that every part of it is SEO-friendly. One crucial factor in this is that we will ensure that all keywords are used organically throughout the pages to give the user a smooth experience while maintaining a high optimization of the pages to be as inviting for the crawler as possible. We use all the latest and most popular tools to ensure the most comprehensive analysis and realization of our keyword and SEO strategies to maximize their efficiency and, through that, your success.

Many people are not familiar with what link building is and how important it is for SEO. Backlinks are links from other websites linking to yours. The Google algorithm views these links as votes of confidence in your website and adds them to your ranking, a bit like the cherry on top. These backlinks hold even more weight when they come from relevant, respected sources, so it’s not just important to have these links but also where they are coming from. For example, suppose you have a business that deals with food. Would you trust a link to your website more if you saw it on the site of a renowned chef or some obscure blog that seems to be all over the place? Google thinks the same way. So, this is what we do. We work with a network of publications to ensure relevance, so your business will benefit. We provide that trusted and relevant websites link back to your company and content and build up these trusted, high-quality backlinks that Google (and your customers) values so highly.

Frequently Asked Questions

WordPress is one of the most powerful content management systems on the internet. It unites flexibility and customizability with high security and SEO-friendliness to make your website visible in search results and engage potential customers to generate leads and business for you.

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