We offer full stack development services

Every project begins with the discovery phase. This step in the process sees the first meetings to conduct the initial research and gather information to get an idea of the project’s scope, such as the goal of the website, required features or processes. This will allow us to get the first idea of the website’s direction. This will form the foundation for the project. It’s essential to get as many of the features and requirements put down to make the next steps as efficient as possible. Discovery is where the client can fully express their vision, even if the ideas might be a little “out there.” Even more revolutionary ideas can sometimes spark other tangents that could be implemented. The discovery phase is critical to get everybody on the same page before the project takes the next step.

The next step is Information Architecture. Here is determined how the information on your website will be organized. This means that the content and features put down during Discovery are put into a structure, including the menus and submenus. You can look at it like a map of your website, where you have the main roads of your main categories and the smaller streets branching off them. This will enable the developers to build the framework that your site will be designed around. It is crucial to establish the intended structure to ensure it is optimized for both the best user experience and search engines to ensure your site is ranked high in the search engine results. After all, you want the visitors to your site to engage and either contact you for a service or purchase one of your products, so this roadmap is a big step to move the process forward. Information Architecture organizes the information on the website into logical sections. This will help define the main navigation and structure and give our designers the information required to see which pages or templates must be designed and which information these pages will contain. Looking at it from the UX perspective, this is important to determine the layout and how users will engage with the site.

Once the Information Architecture has been established, the developers will create the wireframe. The wireframe is the skeleton of your website, similar to a wireframe used for a sculpture or a model. Here the page templates are sketched out to give an idea of which page components will be put where and make adjustments based on user feedback. We will firm up the structural layout in the Wireframe phase and determine the required information on each page. This is also a critical phase for UX to be considered, as this is the first visualization of how users will see and interact with the information on your website. By bringing UX in at this stage, you can incorporate functionality into the visual side of the page right away to strike the right balance between UI and UX.

In the Design phase of the process, we will work with you to create the visual side of the website. This is the step to see what the live site might look like. These designs are not only built on top of the wireframes but also implement mobile- and SEO features to ensure that the site layout will work on all devices and is appropriately structured for search engines. Through the use of fonts, colours, images, layouts and more, we will create a style guide that will put all of the different elements together and present the visual road for the rest of the project. One thing to note is that the Design phase does not just push the visual elements but also the ‘web design’ portion, which will ensure that the design will seamlessly work on different devices and screen sizes so that the user’s experience is the same across different platforms.

So, now that the visual side and structure have been created, it’s time to fill the site with content. Content is not just text but also images, graphics, and videos, which can be time-consuming. It is important to note that if the content has to be moved to the new site, it should be double-checked and potentially edited to match the new site’s style, mainly to ensure that it will meet SEO criteria. This way, it will be ranked appropriately after launching the new site. We will create a content plan with you, outlining which content will appear in which part of the site structure. This way, it will be easier to keep track of content production or conversion and be as efficient as possible.

At this point, we have the structure, design and content completed, which means that everything will be handed over to the website development team so that everything can be put together in the full version of the site as it will appear on the internet and visible to users. In most cases, the backend of the site will have a content management system (CMS), such as WordPress, that will allow editors to manage the web content once the site is live. We will work with you throughout this process, so you and your team can provide feedback. This way, if any changes would be made to match your vision, they could be implemented as the site is built as opposed to after the fact.

Quality Assurance is a critical stage in the process because it will put the site under a stress test. During this phase, we will check for bugs, inconsistencies, dead links, and formatting errors. We will also review the site on different devices, in different browsers and platforms, to make sure that it has full functionality across all possible combinations a user may use to access the site. This is a two-fold testing phase, where our web development team will check the technical side, while your team will check for the accuracy of the content and that the site overall correctly represents your brand.

It has been a long time coming, but now your site is finally ready to be unveiled to the general public. If it is a brand new site, it will be put live, and things will be ready to go. If you are replacing a website, however, a few more steps are involved behind the scenes, and it can take some time for all links to point to the new website. It is recommended to have as many people involved in the development of the website, your team and the development team etc., be available at the time of launch to be ready for potential troubleshooting. Our work does not stop there, though. We will monitor your site for potential technical issues and SEO rankings to ensure that everything and other performance factors are correctly indexed.