There’s web design, and then there’s web design!
These days, almost anybody can make a website. Some can even create a good website. But ask yourself – is good good enough for you? We don’t think so, either.
In this digital age, an online presence is critical as an extension of your brand, a showcase of your products and services and an indispensable way to communicate with customers. And this is why good is just not good enough. Websites these days do a lot of heavy lifting, requiring not only pleasing aesthetics but also great functionality, strong content and optimization for all devices, to name a few.
And this is where BTmarketing enters the stage.
Developing a custom website may seem straightforward, but to do it right, there are several steps to ensure that the final result is up to your (and our) high standards. Typically, the following steps are involved:
The first step of every project is called Discovery. This includes the initial meetings to gather all vital information to get an idea of the project’s scope, such as the goal of the website, required features or processes. We will use this as the foundation for the project. It’s essential..
The first step of every project is called Discovery. This includes the initial meetings to gather all vital information to get an idea of the project’s scope, such as the goal of the website, required features or processes. We will use this as the foundation for the project.
It’s essential to get as many of the features and requirements put down to make the next steps as efficient as possible. While changes and new ideas will pop up throughout the process, it makes planning easier.
Step number two is Information Architecture. Here we determine how the information on your website will be organized. This means we will put all content and features established during the discovery phase into an initial structure, including menus and submenus. This structure is similar to a road map, where the..
Step number two is Information Architecture. Here we determine how the information on your website will be organized. This means we will put all content and features established during the discovery phase into an initial structure, including menus and submenus. This structure is similar to a road map, where the main categories form the main roads, and the subcategories and pages are the smaller streets branching off. This will give our developers the framework to design your website around.
The structure is essential in two ways. You want to give your customers the best possible experience through a clear, logical structure and easy navigation. For the other, it will also help your rankings in search engines. We build all of our websites with SEO (Search Engine Optimization) in mind from the get-go because the best content and user experience will not go far if your customers can’t find your website in the first place.
Next up is the so-called wireframe. As the name suggests, it acts as the skeleton of your website, similar to a sculpture or model. Here, the information structure will be paired with a first visualization, firming up the layout, including how all the different pages and features will be integrated..
Next up is the so-called wireframe. As the name suggests, it acts as the skeleton of your website, similar to a sculpture or model. Here, the information structure will be paired with a first visualization, firming up the layout, including how all the different pages and features will be integrated into the rest of the site.
In this phase, it is also critical to consider the UX, as you can see how users will experience and interact with the information on your website. By focusing on the UX at this stage, we can work on striking the right balance between UI and UX immediately.
After getting all the boring stuff out of the way, things get more exciting during the design phase. Now our designers will work with you to create the first real vision of what your live site would look like. There are many elements to consider, such as fonts, colours, images,..
After getting all the boring stuff out of the way, things get more exciting during the design phase. Now our designers will work with you to create the first real vision of what your live site would look like.
There are many elements to consider, such as fonts, colours, images, layouts and much more, so our designers will create a style guide that will act as the visual road for the rest of the project, bringing all the different elements together.
Now, it’s also important to note that the design phase goes beyond the visual elements but also includes the ‘web design’ portion, which will ensure that the site will seamlessly work on different devices and screen sizes so that the user’s experience is the same across different platforms.
Content is one of the most critical parts of any website and goes beyond just the text and includes all images, graphics and videos. During this process, we will examine your old content to ensure it meets all SEO criteria. This way, it will be ranked appropriately after launching the..
Content is one of the most critical parts of any website and goes beyond just the text and includes all images, graphics and videos. During this process, we will examine your old content to ensure it meets all SEO criteria. This way, it will be ranked appropriately after launching the new site.
We will create a content plan with you, outlining which content will appear in which part of the site structure. This way, it will be easier to keep track of content production or conversion and be as efficient as possible.
The development stage is where everything is going to come together. Taking the structure, design and content plans, our developers will put everything into the full site version as it will appear on the internet and be visible to users. Typically, the site will be based on a content management..
The development stage is where everything is going to come together. Taking the structure, design and content plans, our developers will put everything into the full site version as it will appear on the internet and be visible to users. Typically, the site will be based on a content management system (CMS), such as WordPress, allowing editors to manage the content once the site is live in a user-friendly interface.
Throughout this process, we will work with you to allow you and your team to provide feedback as the website is built. This way, if any changes would be made to match your vision, they could be implemented as the site is created instead of after the fact.
Another critical stage is quality assurance. We will rigorously test all aspects of the website to ensure that all functions work correctly and to prevent any issues once the site goes live. In this process, we will l put the website under a stress test, checking for bugs and inconsistencies,..
Another critical stage is quality assurance. We will rigorously test all aspects of the website to ensure that all functions work correctly and to prevent any issues once the site goes live. In this process, we will l put the website under a stress test, checking for bugs and inconsistencies, dead links and formatting errors.
We will also check the site on different devices, in different browsers and platforms, to make sure that it has full functionality across all possible combinations a user may use to access the site.
This is a two-fold testing phase, where our web development team will check the technical side, while your team will check for the accuracy of the content and that the site overall correctly represents your brand.
It has been a long time coming, but now your site is finally ready to be unveiled to the general public. If it is a brand new site, it will be put live, and things will be ready to go. If you are replacing a website, however, a few more..
It has been a long time coming, but now your site is finally ready to be unveiled to the general public. If it is a brand new site, it will be put live, and things will be ready to go.
If you are replacing a website, however, a few more steps are involved behind the scenes, and it can take some time for all links to point to the new website.
It is recommended to have as many people involved in the development of the website, your team and the development team etc., be available at the time of launch to be ready for potential troubleshooting.
Our work does not stop there, though. We will monitor your site for potential technical issues and SEO rankings to ensure that everything and other performance factors are appropriately indexed.
I am thrilled with the SEO services provided by BTmarketing. They helped increase my website traffic and sales within a few months. Michael and his team are professional, attentive, and always available to answer any questions. Thanks to them, my business has grown exponentially. Highly recommend!
I cannot thank Michael and his team enough for the amazing website design services they provided. They took the time to understand my brand’s identity and delivered a stunning website that captures its essence. The design is modern, clean, and professional, and has received positive feedback from my customers. I highly recommend BTmarketing to anyone looking for quality website design services.
The team at BTmarketing is remarkable! They worked tirelessly to design and develop a website that fit our unique brand and needs. They were able to successfully blend visual appeal with an easy-to-navigate structure for a seamless user experience. Plus, their website maintenance and support services are always prompt and reliable.
I didn’t know where to start with website design until I found BT. Their team took the time to understand my vision and provided suggestions that ultimately led to a beautiful and functional website. They were communicative throughout the process and made any necessary changes quickly and efficiently. Not only did they exceed my expectations, but they also completed the project well before our deadline. I couldn’t be happier with the outcome and highly recommend their website design services to anyone looking to improve their online presence.
There are several factors to consider when looking at website design companies. Make a Plan – Before starting to look for a web design company, you should make a plan of what you want and what you need. This includes things like if you require an online store, social media or email integration, custom layouts, certain media types, and more. This will be essential in determining what to look for in web design companies. Depending on your needs, some agencies specialize in a particular niche, while others can help you with the entire project. Do an Online Search – Unless you already have somebody in mind or have received a recommendation, Google (or any other search engine) is your friend. Searching for a “Website Design Company” will get you a long list of agencies offering this service. Do your Research – Choosing a company to do your website design is a big decision. A lot hinges on websites, brand exposure, lead generation, sales, and marketing, so doing your research is critical. Do they offer the kind of website design you are looking for? Is their website appealing to you (don’t laugh, finding necessary information sometimes is more complicated than it should be)? Check Portfolios – Most website design companies have portfolios of previous works. This allows you to get a good, first-hand idea of what their work looks like. And it’s not just the aesthetics but the projects can also indicate the scale and technicality of the websites. Which Services Do They Offer? Many website design companies offer more than just website design. If you look at us, we don’t just design your website but also do the full back-end development so that the user interface and user experience work hand in hand. We also have experienced in-house talent to conduct an SEO audit and help your site get up to speed with all the latest SEO practices to ensure your customers can find your beautiful new site! Talk to Us, uh, Them. Don’t be afraid to ask questions about the pricing, the process, the services, their schedules, and anything that allows you to get a feel for the company. After all, you’ll be spending a fair bit of time with them and having a good rapport makes everything much smoother!
While many tools allow people to build their websites quickly, it is a big step from a good to a great website. The out-of-the-box options typically force you into specific templates or limit your ability to customize things. Now, with a professional website design company, you get more than just their expertise but also their experience. They do this every day and have seen many different websites and challenges, and they will use every bit of this experience to ensure that your vision is realized and your needs are met. Additionally, many companies offer additional services, such as eCommerce or SEO (search engine optimization), which can be critical components to making your site great!
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