Get a Custom Website Design

The first step of every project is called Discovery. This includes the initial meetings to gather all vital information to get an idea of the project’s scope, such as the goal of the website, required features or processes. We will use this as the foundation for the project.

It’s essential to get as many of the features and requirements put down to make the next steps as efficient as possible. While changes and new ideas will pop up throughout the process, it makes planning easier.

Step number two is Information Architecture. Here we determine how the information on your website will be organized. This means we will put all content and features established during the discovery phase into an initial structure, including menus and submenus. This structure is similar to a road map, where the main categories form the main roads, and the subcategories and pages are the smaller streets branching off. This will give our developers the framework to design your website around.

The structure is essential in two ways. You want to give your customers the best possible experience through a clear, logical structure and easy navigation. For the other, it will also help your rankings in search engines. We build all of our websites with SEO (Search Engine Optimization) in mind from the get-go because the best content and user experience will not go far if your customers can’t find your website in the first place.

Next up is the so-called wireframe. As the name suggests, it acts as the skeleton of your website, similar to a sculpture or model. Here, the information structure will be paired with a first visualization, firming up the layout, including how all the different pages and features will be integrated into the rest of the site.

In this phase, it is also critical to consider the UX, as you can see how users will experience and interact with the information on your website. By focusing on the UX at this stage, we can work on striking the right balance between UI and UX immediately.

After getting all the boring stuff out of the way, things get more exciting during the design phase. Now our designers will work with you to create the first real vision of what your live site would look like.

There are many elements to consider, such as fonts, colours, images, layouts and much more, so our designers will create a style guide that will act as the visual road for the rest of the project, bringing all the different elements together.

Now, it’s also important to note that the design phase goes beyond the visual elements but also includes the ‘web design’ portion, which will ensure that the site will seamlessly work on different devices and screen sizes so that the user’s experience is the same across different platforms.

Content is one of the most critical parts of any website and goes beyond just the text and includes all images, graphics and videos. During this process, we will examine your old content to ensure it meets all SEO criteria. This way, it will be ranked appropriately after launching the new site.

We will create a content plan with you, outlining which content will appear in which part of the site structure. This way, it will be easier to keep track of content production or conversion and be as efficient as possible.

The development stage is where everything is going to come together. Taking the structure, design and content plans, our developers will put everything into the full site version as it will appear on the internet and be visible to users. Typically, the site will be based on a content management system (CMS), such as WordPress, allowing editors to manage the content once the site is live in a user-friendly interface.

Throughout this process, we will work with you to allow you and your team to provide feedback as the website is built. This way, if any changes would be made to match your vision, they could be implemented as the site is created instead of after the fact.

Another critical stage is quality assurance. We will rigorously test all aspects of the website to ensure that all functions work correctly and to prevent any issues once the site goes live. In this process, we will l put the website under a stress test, checking for bugs and inconsistencies, dead links and formatting errors.

We will also check the site on different devices, in different browsers and platforms, to make sure that it has full functionality across all possible combinations a user may use to access the site.

This is a two-fold testing phase, where our web development team will check the technical side, while your team will check for the accuracy of the content and that the site overall correctly represents your brand.

It has been a long time coming, but now your site is finally ready to be unveiled to the general public. If it is a brand new site, it will be put live, and things will be ready to go.

If you are replacing a website, however, a few more steps are involved behind the scenes, and it can take some time for all links to point to the new website.

It is recommended to have as many people involved in the development of the website, your team and the development team etc., be available at the time of launch to be ready for potential troubleshooting.

Our work does not stop there, though. We will monitor your site for potential technical issues and SEO rankings to ensure that everything and other performance factors are appropriately indexed.