When looking to optimize your website’s reach and increase your online presence and business, you will have come across these three magical letters: SEO or search engine optimization.
We unite over 30 years of SEO experience under one roof and know how to create efficient and practical strategies that will meet the requirements of your business. We don’t believe in a one-size-fits-all approach but will use our extensive experience to customize the strategy to help you grow your business. Now, one thing to note is that SEO will not work overnight. The strategy will take some time to take root as the search engine algorithms don’t pick up on all changes immediately. We are very upfront about this because we don’t want to set unrealistic targets. Transparency and communication are critical to our approach. We will keep you up-to-date with clear and comprehensive reporting on keywords, link building and more. These reports will allow you to track the efficiency of the strategy and correlate them with sales metrics. Our in-house talent can optimize your content to maximize the strategy’s effectiveness.
I am thrilled with the SEO services provided by BTmarketing. They helped increase my website traffic and sales within a few months. Michael and his team are professional, attentive, and always available to answer any questions. Thanks to them, my business has grown exponentially. Highly recommend!
I cannot thank Michael and his team enough for the amazing website design services they provided. They took the time to understand my brand’s identity and delivered a stunning website that captures its essence. The design is modern, clean, and professional, and has received positive feedback from my customers. I highly recommend BTmarketing to anyone looking for quality website design services.
The team at BTmarketing is remarkable! They worked tirelessly to design and develop a website that fit our unique brand and needs. They were able to successfully blend visual appeal with an easy-to-navigate structure for a seamless user experience. Plus, their website maintenance and support services are always prompt and reliable.
I didn’t know where to start with website design until I found BT. Their team took the time to understand my vision and provided suggestions that ultimately led to a beautiful and functional website. They were communicative throughout the process and made any necessary changes quickly and efficiently. Not only did they exceed my expectations, but they also completed the project well before our deadline. I couldn’t be happier with the outcome and highly recommend their website design services to anyone looking to improve their online presence.
It all begins with research. A lot of research. Remember higher up when we mentioned that the results you get in Google are related to the search term or keyword you entered? This is what this research is about. Using the latest tools, we will carefully analyze your website and competition to identify which keywords you and your competitors rank for. We will also determine which relevant keywords have the highest search volume to drive traffic and qualified leads to your website. Through this process, we will compile a comprehensive list of the strongest keywords for your business, product or service.
Now that we have this list, it’s time to do something with it. Our SEO experts and strategists will now analyze your website and identify where and how to use these keywords on your pages to attract the ranking. This optimization can be achieved by updating existing content or creating new, fully optimized pages from scratch (we have people for that, too). Our experts will create a concise strategy and plan to execute the mission. Ultimately, the goal is to optimize your website based on the keywords we had identified as the most relevant and searched-for and draw users to your site by getting Google to crawl your content and see you rise in their search result rankings.
When Google crawls your website, meaning that a program of theirs collects data from the internet, it looks for keyword information. There are seven core types of information Google will look for: – Title Tags – Meta Descriptions – URL Structure – Header Tags – Image Tags – Keyword Density – Internal Links. Google’s crawler will evaluate all of these elements on a page level. It also will take information from the site level, such as the speed, mobile friendliness or problems like broken links, missing pages or other obstacles for the crawler to trip over. Each of these elements should contain these essential keywords for optimal optimization. Our strategy will touch upon each factor to build the foundation of your website’s SEO to guarantee that every part of it is SEO-friendly. One crucial factor in this is that we will ensure that all keywords are used organically throughout the pages to give the user a smooth experience while maintaining a high optimization of the pages to be as inviting for the crawler as possible. We use all the latest and most popular tools to ensure the most comprehensive analysis and realization of our keyword and SEO strategies to maximize their efficiency and, through that, your success.
Many people are not familiar with what link building is and how important it is for SEO. Backlinks are links from other websites linking to yours. The Google algorithm views these links as votes of confidence in your website and adds them to your ranking, a bit like the cherry on top. These backlinks hold even more weight when they come from relevant, respected sources, so it’s not just important to have these links but also where they are coming from. For example, suppose you have a business that deals with food. Would you trust a link to your website more if you saw it on the site of a renowned chef or some obscure blog that seems to be all over the place? Google thinks the same way. So, this is what we do. We work with a network of publications to ensure relevance, so your business will benefit. We provide that trusted and relevant websites link back to your company and content and build up these trusted, high-quality backlinks that Google (and your customers) values so highly.
Increase Your Search Rankings and Get Discovered More Online
SEO stands for Search Engine Optimization. This means that we optimize your website and content to rank your website higher in search results and attract organic traffic. Organic means achieving it without paying for pay-per-click ads or similar methods. Many different strategies can be used, and they are constantly changing to keep up with changes in search engines’ algorithms. Here at BTmarketing, we stay abreast of these changes to ensure that we can adapt our strategy for your website to ensure you stay at the top.
Again, the answer is: it depends. Many factors influence how long SEO will take, such as if you have had SEO done on your website before or how strong your competitors are. Generally, your search engine rankings from page 2 to page 1 can be improved within the first three months, while if your website is brand new, it could take six months or longer until you see first-page rankings.
Typically, the return on investment on a customized SEO campaign is higher than you would likely think. While the actual numbers can widely vary between industries and campaigns, it is not uncommon to get an ROI between 200 and 500%, sometimes even higher! And one thing that makes SEO so much more efficient than pay-per-click ads is: It lasts for a long time. Where your traffic will drop significantly once your ad campaign is over, you can reap the benefits of a good SEO strategy and campaign for months, even years, after the campaign is completed.
While the #1 position is a desirable goal, our SEO specialists will work toward bringing fresh, organic traffic to your website and improving your position in the market. While we obviously will do everything we can to get you to that top position, you must remember that ranking highly for several relevant keywords can benefit you more than just chasing the #1 spot.
The answer is a definitive maybe. Our SEO strategies are created for long-term benefits because we build everything up starting with a solid foundation. So even after your campaign is completed, your rankings will still do well. However, your competition doesn’t sleep and will likely work with SEO campaigns to outrank you again. So, if you see that your SERP (which stands for search engine results page, we just love abbreviations) is dropping, call us, and we’ll help you fix the problem.
Not all SEO is created equal. Just because you’ve done an SEO campaign before does not mean it was done right, and there are several potential reasons for this. Unfortunately, one common reason is that you may have fallen for a scammer. Nowadays, it is easy for someone to create a website and declare themselves an SEO specialist, even if they have no idea what to do. If this was the case, we are genuinely sorry. Another possible reason is that the company you have worked with might offer SEO as an added service but doesn’t have the in-depth knowledge required to get to the nitty-gritty of things. Your SEO company may not have known what they were doing. As mentioned above, it’s easy to start a company but very difficult to be really, really good at it. One can use many resources to learn about SEO, but it takes years to master it. Finally, the company you hired just didn’t do enough. While we know that cost is always a significant factor, the saying “you get what you pay for” rings true. Our SEO specialists have the experience, expertise and tools to analyze your past campaign to determine what went wrong and then develop a strategy to get you the results you are looking for.
While we like contracts to outline the services and everything, you don’t have to lock yourself into a long-term fixed contract. We are confident that the quality of our work will speak for itself for you to be satisfied with the results every month.
Call us. No, seriously, give us a call and let’s chat; it’s as easy as that. In this free consultation, you tell us about your business, where it is and where you want to go, and we’ll let you know how we can help you. Then our team will send you a quick questionnaire to learn more about your business, and our SEO team will get right to work.
So, we established that keywords are, well, key to ranking high on Google. Logically, the more keywords a page has, the higher the ranking, right? No. Google, and other search engines, heavily frown upon stuffing content full of keywords to make the page more attractive to the search engine crawlers. These days, the algorithms have evolved into valuing high-quality content, viewing keyword stuffing as low quality. Also, if a user comes to your website to read a blog or service page and sees keywords awkwardly shoehorned into the content, they don’t like it either.
Like so many things that are declared dead, SEO is not. If it were, we wouldn’t be offering this service, after all. What is true, though, is that SEO is constantly changing and evolving, so certain parts and strategies have died and are no longer relevant or have evolved. Sticking to these outdated strategies can kill your rankings on any search engine. Our SEO specialists work hard to stay on top of all changes and evolutions to ensure that our strategies are cutting-edge and keep you on top of the wave instead under.
Our team will send you a comprehensive monthly report, giving you an overview of what we did that month. The report will contain information on the relevant keyword rankings, upcoming content for the website and the following SEO goals for the campaign. It will outline our tasks and update the data regarding clicks and impressions.
Looking to skyrocket your traffic, leads, and sales? Pay-Per-Click (PPC)