Toronto SEO Services

SEO stands for Search Engine Optimization. This means that we optimize your website and content to rank your website higher in search results and attract organic traffic. Organic means achieving it without paying for pay-per-click ads or similar methods. Many different strategies can be used, and they are constantly changing to keep up with changes in search engines’ algorithms. Here at BTmarketing, we stay abreast of these changes to ensure that we can adapt our strategy for your website to ensure you stay at the top.

Again, the answer is: it depends. Many factors influence how long SEO will take, such as if you have had SEO done on your website before or how strong your competitors are. Generally, your search engine rankings from page 2 to page 1 can be improved within the first three months, while if your website is brand new, it could take six months or longer until you see first-page rankings.

Typically, the return on investment on a customized SEO campaign is higher than you would likely think. While the actual numbers can widely vary between industries and campaigns, it is not uncommon to get an ROI between 200 and 500%, sometimes even higher! And one thing that makes SEO so much more efficient than pay-per-click ads is: It lasts for a long time. Where your traffic will drop significantly once your ad campaign is over, you can reap the benefits of a good SEO strategy and campaign for months, even years, after the campaign is completed.

While the #1 position is a desirable goal, our SEO specialists will work toward bringing fresh, organic traffic to your website and improving your position in the market. While we obviously will do everything we can to get you to that top position, you must remember that ranking highly for several relevant keywords can benefit you more than just chasing the #1 spot.

The answer is a definitive maybe. Our SEO strategies are created for long-term benefits because we build everything up starting with a solid foundation. So even after your campaign is completed, your rankings will still do well. However, your competition doesn’t sleep and will likely work with SEO campaigns to outrank you again. So, if you see that your SERP (which stands for search engine results page, we just love abbreviations) is dropping, call us, and we’ll help you fix the problem.

Not all SEO is created equal. Just because you’ve done an SEO campaign before does not mean it was done right, and there are several potential reasons for this. Unfortunately, one common reason is that you may have fallen for a scammer. Nowadays, it is easy for someone to create a website and declare themselves an SEO specialist, even if they have no idea what to do. If this was the case, we are genuinely sorry. Another possible reason is that the company you have worked with might offer SEO as an added service but doesn’t have the in-depth knowledge required to get to the nitty-gritty of things. Your SEO company may not have known what they were doing. As mentioned above, it’s easy to start a company but very difficult to be really, really good at it. One can use many resources to learn about SEO, but it takes years to master it. Finally, the company you hired just didn’t do enough. While we know that cost is always a significant factor, the saying “you get what you pay for” rings true. Our SEO specialists have the experience, expertise and tools to analyze your past campaign to determine what went wrong and then develop a strategy to get you the results you are looking for.

While we like contracts to outline the services and everything, you don’t have to lock yourself into a long-term fixed contract. We are confident that the quality of our work will speak for itself for you to be satisfied with the results every month.

Call us. No, seriously, give us a call and let’s chat; it’s as easy as that. In this free consultation, you tell us about your business, where it is and where you want to go, and we’ll let you know how we can help you. Then our team will send you a quick questionnaire to learn more about your business, and our SEO team will get right to work.

So, we established that keywords are, well, key to ranking high on Google. Logically, the more keywords a page has, the higher the ranking, right? No. Google, and other search engines, heavily frown upon stuffing content full of keywords to make the page more attractive to the search engine crawlers. These days, the algorithms have evolved into valuing high-quality content, viewing keyword stuffing as low quality. Also, if a user comes to your website to read a blog or service page and sees keywords awkwardly shoehorned into the content, they don’t like it either.

Like so many things that are declared dead, SEO is not. If it were, we wouldn’t be offering this service, after all. What is true, though, is that SEO is constantly changing and evolving, so certain parts and strategies have died and are no longer relevant or have evolved. Sticking to these outdated strategies can kill your rankings on any search engine. Our SEO specialists work hard to stay on top of all changes and evolutions to ensure that our strategies are cutting-edge and keep you on top of the wave instead under.

Our team will send you a comprehensive monthly report, giving you an overview of what we did that month. The report will contain information on the relevant keyword rankings, upcoming content for the website and the following SEO goals for the campaign. It will outline our tasks and update the data regarding clicks and impressions.