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What is PPC?

Pay-Per-Click is an online advertising model where advertisers pay a fee when a visitor clicks on the ad. In this model, instead of using organic marketing methods to earn traffic, you pay for it-bringing your products and services to the forefront of your target audience. With PPC, there’s no need to wait months for a boost in traffic and engagement. Achieve your goals immediately and maintain them over time.

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How PPC Works

Advertisers using PPC produce ads to market their products and services for the attention of a specific demographic.

These advertisements typically feature a headline, body copy, and a clickable link to a designated landing page to generate sales.

By using relevant keywords, advertisers can reach customers actively searching for products or services they offer. Ads are activated in response to user searches for specific terms on a search engine.

Social media platforms like Facebook, Instagram, and LinkedIn all provide pay-per-click advertising options. Advertisers choose their target demographic, have their ads shown to only those people, and pay only when a user clicks on their ad.

Factors such as competition, popularity of related keywords, and industry all affect the rate of PPC. Setting an allocated budget towards PPC is crucial for the success of your ad campaign.

What We Can Do For You

Our SEO and social media marketing agency knows Pay-Per-Click. We can find the best ad placements on your social media platforms, including Instagram, Facebook, TikTok, and LinkedIn, to get the best return on investment on your ad costs.

Get ready to increase your visibility in local searches and Google maps!

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