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What is Local SEO?

Local SEO explicitly targets your local areas by adding the name of a province, town or neighbourhood to the keyword. So when people in your area search for “window replacement near me,” your business will appear in the search results thanks to local SEO.

It’s easy to track

The results of a local SEO campaign can be easily tracked by data and increased foot traffic to your location.

GMB results look great

GMB stands for Google My Business and is your business profile on Google. We’re sure you’ve seen the map in your search results with some business names and links right underneath. Thanks to local SEO, your business will appear here with all relevant information, links and reviews. That’s what it is.

It increases website traffic.

Almost half of all Google searches are for local information. With a great local SEO strategy, your business can harness this opportunity to shine a light on your website and drive qualified traffic. Especially if you try to promote locations, local SEO is a powerful tool to bring local traffic to your business.

It increases foot traffic to your physical location.

Due to the localization, chances of customers searching online and coming to your store’s physical location increase significantly.

It helps you beat the competition.

Suppose two businesses are offering the same products or services. You employ local SEO practices, while your competitor uses traditional SEO. When users search for the product or service near them, your link will show higher than theirs and, right then and there, give you an advantage over the competition.

More qualified leads and customers

Because your page is optimized for local searches, any leads and customers coming to your website are qualified traffic, meaning they were specifically looking for your product or service in your area. This will generally lead to a better conversion rate and increase your business. Typically, many users prefer to give their business to a local company than one mile away or online.

Improved brand awareness and reputation

Any local business lives off brand awareness and reputation among its customer base. Ranking high in search engine listings will draw attention to your brand.

Greater customer loyalty and satisfaction

One lovely side effect of local SEO is that once a customer has visited a business and has been satisfied with the product or service, there is a high probability that they will return for repeat business.

Reduced marketing costs

Advertising is expensive, whether as banners, flyers, ads on TV or radio and more. Optimizing your local SEO can help you reach many potential customers. Most smartphone searches include “near me,” so when your business shows high in the search results, you save a lot on potential advertising costs.

Get ready to increase your visibility in local searches and Google maps!

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Frequently Asked Questions

Local SEO explicitly targets your local areas by adding the name of a province, town or neighbourhood to the keyword. So when people in your area search for “window replacement near me,” your business will appear in the search results thanks to local SEO.

The main difference is that local SEO targets specific locations besides the relevant keywords. This specialized approach makes it so effective for small businesses as it helps them stand out among the bigger companies.

First, check that the company offers local SEO services because it’s quite different from traditional SEO. Also, check their website and reviews to get a good idea of what they are about. The best thing to do after that is to call us.

One common SEO myths are that global and local SEO is the same. You can look right under here for the differences. Another is that setting up a vast service area will automatically list you higher in the additional towns. The only thing this does is make a larger circle; it doesn’t affect your listings at all.

While both types target specific keywords and phrases related to a service or product, traditional SEO doesn’t have any geographical qualifiers and targets a general audience interested in the service or product. Local SEO explicitly targets your local areas by adding the name of a province, town or neighbourhood to the keyword. So when people in your area search for “window replacement near me,” your business will appear in the search results thanks to local SEO.

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