Driving traffic and clicks to your website is critical to any SEO campaign. However, while it brings the ball in front of the goal, the ball will still have to get into it. And this is where conversion rate optimization enters the game to convert this traffic into actual business and profits.
Conversion rate optimization is the process of testing and optimizing all parts of your website to increase the rate of traffic coming to your website and converting it into actual business. We use a diverse set of metrics to measure your website’s performance efficiency and identify a strategy to optimize the conversion rate.
The bounce rate indicates the percentage of visitors that come to your website but leave without navigating anywhere else on your website. A high bounce rate typically means that the content the visitor entered on your page is not engaging or relevant.
This metric will identify visitors entering your page through organic search results, a paid campaign or a social media post.
The click-through rate is commonly used to measure the success of an online or email advertising campaign. It is the ratio of clicks to the number of users who view a particular page on a website. The metric can be used to determine the performance of specific keywords and marketing campaigns.
With the pages-per-visit metric, you can measure how many pages a user views during a visit. The higher the pages-per-visit, the higher your audience’s engagement with your content.
The speed of your page loading is critical to your conversion rate. If a user has to wait too long for your page to load, the risk of them leaving your page without interaction.
Any optimization, whether conversion rate or search engine rankings, is designed to boost your business. The ROI measures the increase in your profits compared to the investment in conversion rate optimization.
This is a straightforward metric measuring how many new leads your marketing campaign has created, meaning visitors that will interact with you or your website with interest in your services or products.
This metric measures the number of users visiting your website and which or how many pages they view during their visit. You can track patterns and see which pages show more views and engagement.
The exit rate metric shows the percentage of visitors leaving your website from any page. While this may read similar to the bounce rate, the bounce rate measures how many visitors entered and left your website from the same page without any additional interaction. The exit rate indicates the last page of a visitor’s session.
The cost per conversion, or CPC, rate measures the cost of obtaining a new customer. It indicates the efficiency of your investment.
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What Is Conversion Rate vs. Click-Through Rate?
The conversion rate measures the percentage of how many visitors to your website complete a particular action that converts into business, whether a lead or a sale.
To calculate the conversion rate, divide the total number of completed goals (such as sales, service requests or email subscriptions) by the total number of website visitors and multiply by 100. For example, if your website registered 1,000 interactions and made 50 sales, your conversion rate would be 5%.
The definition of a good conversion rate varies widely between industries, niches and goals. On average, the conversion rate is between 2% and 2.5%. Generally, any conversion rate above 5% is considered good and above 10% excellent.
The click-through rate is commonly used to measure the success of an online or email advertising campaign. It is the ratio of clicks to the number of users who view a particular page on a website. The metric can be used to determine the performance of specific keywords and marketing campaigns.
Use this formula to calculate your click-through rate: Divide the total clicks on an online ad by the total impressions (views) the ad has received and multiply by 100. For example, if an ad has had 3,000 clicks out of 125,000 impressions, your click-through rate would be 2.4%.
Many factors influence the click-through rate, such as your market, target keywords, ad format and position, and more. The average CTR in Google ads sits between 2.6 and 3.2 % on Search and around 0.50% on the Google Display Network.
Being able to drive a lot of traffic to your website is an outstanding achievement, but ultimately, it is the conversion of this traffic into actual leads or sales that mark the success. So, while SEO (search engine optimization) is critical in any marketing campaign, the CRO is just as important.
A comprehensive conversion rate analysis allows you to use this data to make informed decisions on optimizing your pages to convert traffic into profit. Our detailed analysis of CRO metrics helps understand customer behaviour and identify specific pages or elements that must be optimized to boost the conversion rate and revenue.
While many websites are optimized for search engines, many forget that optimizing the user experience is just as critical. A potential customer has to be able to find the information they are coming for quickly and efficiently. Otherwise, they will not stay on or return to your website. Our specialists pay close attention to finding the right balance between the two to funnel traffic to your website and help convert this traffic into business and revenue.
We identify the most significant opportunities to optimize elements of your website to improve the conversion rate and then use this information to build an efficient strategy to solve the problems. Our comprehensive reporting will give you a precise analysis of your visitors’ behaviour and allow us to measure the efficiency of the strategy. This way, we can monitor the strategy and adjust based on the data.
Your competition never sleeps and is most likely also trying to optimize things. So it’s critical to be on top of this and identify all opportunities to improve your website and decrease the bounce rate. With this, you can stay ahead of the competition, significantly increase the conversion, and translate it into revenue.
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