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What are content marketing services?

Content marketing services refer to content written explicitly for your website to boost your site’s business. A wide range of content falls under this category: blogs, online guides, optimized service and location pages, white papers and more. This content is optimized for search engines to boost your ranking on search result pages and attract and engage your audience. This will drive qualified traffic to your website as leads, orders, and more to increase your brand’s awareness and reputation.

Why invest in content marketing services?

There are many benefits to content marketing services. – Grow your business – Build your brand awareness – Increase your revenue – Reach your target audience – Expand your consumer base – Maximize your digital marketing ROI – Become an industry leader

Why choose BTmarketing for content marketing services?

The in-house content marketing team of BTmarketing unites over 25 years of experience in delivering optimized, relevant and top-quality content tailored to your website’s needs. Our SEO specialists will carefully analyze your and your competitor’s websites to identify the highest-volume keywords. Our content team will organically weave these keywords into relevant content, whether it is editing existing content on your website to optimize it or brand new.

Clients on Google’s #1 Ranking!

What is Our Content Marketing Sevices Process?

Content Strategy

Our process starts with creating a comprehensive custom content strategy with your business, goals and audience in mind.

Content Development

Next, we will create a content calendar, a concrete plan of which content will be published and when. This is a critical element to successfully and efficiently realizing the content strategy.

Content Creation

We have an experienced copywriting team that will create content, whether as a blog post, service, location page, or online guide.

Content Optimization

All of our content is written with your users and search engines in mind to ensure optimization to ensure maximum efficiency.

Content Promotion

We work with a vast network of publications covering different industries to ensure the necessary relevance for your business to benefit from. We have carefully curated these trusted and relevant publications to link back to your company and content and build up these trusted, high-quality backlinks that Google (and your customers) values highly.

Content Reporting

Our team will send you a comprehensive report every month, giving you an overview of what we did that month. The report will contain information on the relevant keyword rankings, upcoming content for the website and the following SEO goals for the campaign. It will outline our tasks and update the data regarding clicks and impressions.

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Technical SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

On-Page SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

Off-Page SEO

  • Technical Code Auditing & Analysis
  • Technical Code Audit Remediation
  • Robots.txt File Setup / Verification
  • Search Engine Accessibility
  • Technical Code Auditing & Analysis
  • Page Speed Analysis
  • Schema Markup Strategies

Our Process

It all begins with research. A lot of research. Remember higher up when we mentioned that the results you get in Google are related to the search term or keyword you entered? This is what this research is about. Using the latest tools, we will carefully analyze your website and competition to identify which keywords you and your competitors rank for. We will also determine which relevant keywords have the highest search volume to drive traffic and qualified leads to your website. Through this process, we will compile a comprehensive list of the strongest keywords for your business, product or service.

Now that we have this list, it’s time to do something with it. Our SEO experts and strategists will now analyze your website and identify where and how to use these keywords on your pages to attract the ranking. This optimization can be achieved by updating existing content or creating new, fully optimized pages from scratch (we have people for that, too). Our experts will create a concise strategy and plan to execute the mission. Ultimately, the goal is to optimize your website based on the keywords we had identified as the most relevant and searched-for and draw users to your site by getting Google to crawl your content and see you rise in their search result rankings.

When Google crawls your website, meaning that a program of theirs collects data from the internet, it looks for keyword information. There are seven core types of information Google will look for: – Title Tags – Meta Descriptions – URL Structure – Header Tags – Image Tags – Keyword Density – Internal Links. Google’s crawler will evaluate all of these elements on a page level. It also will take information from the site level, such as the speed, mobile friendliness or problems like broken links, missing pages or other obstacles for the crawler to trip over. Each of these elements should contain these essential keywords for optimal optimization. Our strategy will touch upon each factor to build the foundation of your website’s SEO to guarantee that every part of it is SEO-friendly. One crucial factor in this is that we will ensure that all keywords are used organically throughout the pages to give the user a smooth experience while maintaining a high optimization of the pages to be as inviting for the crawler as possible. We use all the latest and most popular tools to ensure the most comprehensive analysis and realization of our keyword and SEO strategies to maximize their efficiency and, through that, your success.

Many people are not familiar with what link building is and how important it is for SEO. Backlinks are links from other websites linking to yours. The Google algorithm views these links as votes of confidence in your website and adds them to your ranking, a bit like the cherry on top. These backlinks hold even more weight when they come from relevant, respected sources, so it’s not just important to have these links but also where they are coming from. For example, suppose you have a business that deals with food. Would you trust a link to your website more if you saw it on the site of a renowned chef or some obscure blog that seems to be all over the place? Google thinks the same way. So, this is what we do. We work with a network of publications to ensure relevance, so your business will benefit. We provide that trusted and relevant websites link back to your company and content and build up these trusted, high-quality backlinks that Google (and your customers) values so highly.

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