Challenges before using BTmarketing’s SEO Services
The primary challenge the client faced was the lack of visibility of his website online. His website was not showing up on the top results of the search engine, which significantly impacted his website traffic and business revenue. Moreover, his competitors were ranking higher in the search engine results page (SERPs), and that resulted in a loss of potential clients. He tried to resolve the issue on his own but failed. He wasn’t aware of the techniques required to increase website traffic and improve search engine rankings.
Approach
We at BTmarketing took up his situation as a challenge and created an effective approach to fulfilling his needs. Our approach was divided into three phases.
Phase 1
The first phase was to identify the keywords that are specifically searched by the customers. Our SEO professionals analyzed the search behavior of the customers and found relevant keywords that are frequently searched in the industry.
Phase 2
The second phase was to optimize the website by placing these keywords on the website’s web pages and creating new web pages that utilized these relevant keywords. These measures helped to increase the website’s relevance concerning the customer’s search queries.
Phase 3
The third phase was to build links from credible websites to our client’s website, building online authority and increasing the website’s relevance. We also used other advanced techniques to improve the website’s online presence, such as enhancing meta tags, optimizing the URL structure, and optimizing image tags.
